PETSTONE
Shopify Store Optimisation & Product Experience
VISIT WEBSITE
ABOUT THE PROJECT
Petstone is a Shopify eCommerce store offering pet care products and accessories for dogs and cats.
The project focused on refining the storefront experience, improving product presentation and creating a clearer shopping journey across homepage, collections and product pages.
The work included Shopify theme customisation, collection structure, product page improvements, breadcrumb navigation and search engine optimisation foundations.
Additional work covered store policy pages, navigation consistency and mobile storefront refinements. These changes supported a more organised and maintainable eCommerce experience.
